Branding, Packaging, & Website

For my thesis project, I decided to create Doodle-Do, a company that encourages and promotes doodling. I developed the name, logo, website, and collateral for the brand. Through the website you can learn about benefits of doodling, discover and see other people’s doodles, and buy tools to doodle with. The tools include different kinds of notebooks and writing utensils.

Art Direction: Alice E. Drueding  |  Photography: Austen Hart